Okay, so if you need to know exactly what people are doing on your landing pages so you can tweak them accordingly…you HAVE to check out Clicktale.com.

Forget heatmaps and guesswork, this analytics tool will actually show you the mouse movements and scrolling behavior of someone that lands on a page with Clicktale implemented.

I haven’t tried it out yet, anyone have any luck with it???

The red headed stepchild of search engines, Ask.com, now has a NASCAR sponsorship for the 2009 season.

Given that NASCAR is the largest spectator sport in the nation and it’s viewers are very loyal to various sponsors, this could be a good move on Ask.com’s part…but being so far behind Google and Yahoo might mean it’s too late for this particular search engine to gain any market share at all.  I see this as a hail mary move, if it doesn’t work then the lifespan of As.com is very short.

Google has announced that it will change it’s policy regarding advertising on AdWords for beer/alcohol related terms and websites.  This doesn’t mean sites selling alcohol can now tap into the PPC market for additional sales but it does mean major brands can now promote their products indirectly by providing nutritional information as well as recipes.

Google finally decided to drop the whole “print ad” idea in a move I thought would have happened a while back…in fact I was a little unclear as to why or how this whole concept was supposed to work.

It always seemed odd to me that a company which has basically created a paradigm shift in moving offline advertising budgets to online would delve into the very medium that it was making extinct.

Oh well, I’m not surprised that Google has accepted the fate of this service and is wisely moving on to other projects…they didn’t get to where they are so quickly by being a steadfast company unwilling to change.

Quick little post about a broad match technique I tried out which has already resulted in some very cheap sales for one of my clients (keeping that confidential for the sake of competitive advantage).

I basically took our entire keyword list and duplicated it, putting everything into one campaign.  I placed all the keywords on broad with a max CPC of $0.10…CHEAP TRAFFIC!  Lo and behold to my surprise there were two sales yesterday at a cost of $1.75 TOTAL!  Looks like broad match really does work but you have to be careful because now comes the experimenting with regards to the threshold in which you can raise the CPC while adhering to a specific cost per acquisition.

GOOD LUCK!