This sort of deal has been waiting to happen since the two separate search engine entities (Yahoo.com and MSN.com) can’t quite emulate Google enough to draw Pay Per Click advertising dollars.

Microsoft Bids $41 Billion for Yahoo

Yahoo now must now decide whether to deny the deal, go it alone and most likely have to strike a deal with Google, or let Microsoft buy them out and merge under one technology.

They’ll probably do what makes the most financial sense with regards to their PPC platform.  The MSN platform is horrible and needs to be revamped considerably if they want to attract any more advertising dollars.  Yahoo may have more leverage than they think in this deal since their PPC platform, although not even close to being as good as Google’s, is much better than MSN’s.

-Brian Renner