Good move Google, now let’s hit the high points:

• This doesn’t mean the faster your page loads, the cheaper your clicks will be
  • You’ll be placed in one of two buckets…too slow, or no issues. It might be hard to figure out where that fine line is…but I suppose you should just make things as fast as possible just to be safe, it’s best for natural visitors anyways.
• Load times may depend on geographic location
  • That’s according to eBrandz take on load times. Who knows how true that is since I don’t know a single person who makes sure their servers are set up in Virginia instead of North Carolina because the T1 infrastructure is that much better…

Read the official announcement on Google’s Blog.

Read how this guy thinks this is Google just trying to make more money. It’s not, they’re actually trying to increase user experience…if they were just trying to make more money, well then they’d just introduce something like “Automatic Matching“…wait, they did do that!