I hadn’t seen this before but it looks like Google’s local push is moving into the PPC realm.

Look at the + sign next to the AquaTots PPC ad:

Here’s what happens when you click the + and expand the ad:

Looks to be in beta right now for some advertisers but hopefully will roll out soon. I know a lot of people that would like to use this feature.

Reported on Blumenthal, SEORoundTable, Screenwork and Vertical Leap.