Ad Comparator - Taguchi Style Ad Copy Testing

Written on Monday, May 12th, 2008 at 11:51 pm by Renner
Filed under Google AdWords, Tools.

Do you have a lot of traffic coming through your PPC campaigns?

Do you want to know not only what headline/call to action works best, but in what combination?

If  you said yes to either one of those questions then this tool can help you out.  If you’re not familiar with Taguchi methods then check out Wikipedia’s long explanation or read the next sentence.  It’s a way to test out a butt load of variables and how those variables interact with each other.

How does this apply to PPC campaigns?

That’s where AdComparator comes in.  Despite disappearing for a while, this useful script is back and will help you determine which lines of ad copy are most effective but more importantly how they interact with each other to create an invincible, CTR increasing, ad position boosting SUPER AD!

This doesn’t just apply to PPC campaigns, it can be used for email or any other campaign that involves the testing of various variables.  Yes, I just said various variables.

Go ahead, give it a shot!

Ad Comparator

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