Local Advertising Category

Explore Google Maps - Really Cool!

May 10th, 2008 by Renner in Local Advertising

Okay, so maybe Flickr has had this feature for a while…but whenever Google seems to integrate something into their user interface it all of a sudden becomes popular; remember MapQuest before Google Maps? I just think Google makes things better all around.

So I did a search for an address in Tempe and found that there were random pictures popping up nearby:

Explore Google Maps

I guess Flickr has had the same feature for a while…but even as a Flickr user I wasn’t very well aware of it, therefore it’s not important :)

Right now I”m probably going to waste about a half hour just exploring different areas and seeing what pictures are up, because I LOVE playing with Google Maps and making up for having never taken a geography class (it was never included in my curriculum much to my dismay).

Here’s Google’s quick little YouTube video that explains what it is…but not how they find the pictures. I’d be interested to know how they select them, possibly Picasa?


Local Address in PPC Ads

March 31st, 2008 by Renner in Google AdWords, Local Advertising, PPC News

I hadn’t seen this before but it looks like Google’s local push is moving into the PPC realm.

Look at the + sign next to the AquaTots PPC ad:
Google Local map in PPC Ads

Here’s what happens when you click the + and expand the ad:
Google Local Map in PPC Ads Expanded
Looks to be in beta right now for some advertisers but hopefully will roll out soon. I know a lot of people that would like to use this feature.

Reported on Blumenthal, SEORoundTable, Screenwork and Vertical Leap.