Take a look at the results for any search when using the Google Ad Preview Tool and you’ll notice the URLs for the natural results are now missing.

I suppose the main theme of this tool always has been to see what ads are showing up for search queries without affecting CTR by clicking/not clicking during a normal search….but I’m not sure how having the URLs in the natural results negatively affects anyone.  You can do the same search on Google’s search page to see what sites are ranking for a particular query but then that defeats the purpose of using the Ad Preview Tool in the first place.

Hmmm.

Do you have a lot of traffic coming through your PPC campaigns?

Do you want to know not only what headline/call to action works best, but in what combination?

If  you said yes to either one of those questions then this tool can help you out.  If you’re not familiar with Taguchi methods then check out Wikipedia’s long explanation or read the next sentence.  It’s a way to test out a butt load of variables and how those variables interact with each other.

How does this apply to PPC campaigns?

That’s where AdComparator comes in.  Despite disappearing for a while, this useful script is back and will help you determine which lines of ad copy are most effective but more importantly how they interact with each other to create an invincible, CTR increasing, ad position boosting SUPER AD!

This doesn’t just apply to PPC campaigns, it can be used for email or any other campaign that involves the testing of various variables.  Yes, I just said various variables.

Go ahead, give it a shot!

Ad Comparator

If you’ve ever wondered whether your client’s or  your own ads are showing, especially when geo-targeting, there is a great Google tool that allows you to see them without affecting Click Through Rate.

Google Ad Preview Tool

Not only can you target by region but by language as well in case you’re displaying foreign language ad copy.

This tool is especially useful for branded terms that typically have a very high Click Through Rate and might be affected by an individual, or group of individuals, constantly checking to make sure they’re live on the engines.

-Brian Renner