For those who thought they had online marketing figured out and a long term plan by implementing Google Arbitrage…the outlook might become bleak very quickly.

It seems like they could have done this a while ago and not implemented a ton of various “upgrades” and “fixes” that in the end resulted in regular advertisers paying much more…even for big brand terms (thanks to landing page quality being so heavily weighted now).

I’m actually surprised to see they’re still pursuing this…it seems to me that this would be a great source of revenue for their program…hitting people on the Google search results page as well as the page their landing on through AdSense ads.  The only reason I can see them cracking down, unless they’ve had a lot of complaints from end users, is because advertisers are still making a fuss about advertising on the content (AdSense) network.

Either way, people are still going to find a way to work the system, that is after all the main reason Google must continually update it’s algorithm.