We all know and love AdWords Editor because it saves valuable time when performing tedious and time consuming tasks…but there’s always more fat that can be trimmed. So here are my top 3 wishes for AdWords Editor to include in a future version.

1. Ad Scheduling

This is the most obvious. Anyone with more than 7.23 campaigns knows it’s a pain to go through each campaign one by one to change the day and time that those campaigns are to show up. I wouldn’t have made this the top request if at least in the interface it was possible to click the little button that applies certain settings to all the campaigns below that…but it’s not possible.

2. Automatic Tracking URL Generation

We all know how tedious it can be to generate unique URLs for individual keywords…especially if someone is using more than one tracking system (which is typically the case when you have Google Analytics as a default tracking system for clients). If there were a way that Google could automatically pull in GA tags by linking up with the analytics portion of any given AdWords account…well, that would be amazing of course. But even if there was a simple setting that allowed an AdWords Editor user to set up their tracking URL structure it would make adding keywords much easier as opposed to using Excel to concatenate.

3. Integrated Keyword Research Tool

Google, listen up. If you want to shy away from the obvious and timely attempts to simply show your stockholders how recession resistant you are, *cough* automatic matching *cough*, then integrate your keyword research tool within AdWords Editor.

I personally use Google’s keyword tool as one of the methods to generate new keywords but find myself having to spend about an hour in Excel filtering through duplicates, weeding out erroneous terms and of course concatenating landing page URLs once I have a final list. Not to mention having to find the appropriate Campaigns and Ad Groups to assign each keyword.

Yes, I know that you can add keywords from the keyword tool into campaigns and ad groups through the web interface…but anyone who deals with thousands of keywords on a regular basis knows that the much preferred method in adding keywords to a campaign is through AdWords Editor…it’s just easier to work with bulk data.

So there you have it, my top 3 wishes for AdWords Editor. Let me know if you agree/disagree…or if there’s anything YOU’D like to see integrated into already amazing tool that saves so many of us a TON of time on a daily basis.